Calculate return on investment for any retail project, marketing campaign, or capital purchase.
Total return or revenue generated.
ROI
50.00%
Net Return
$5000.00
Gain
$15000.00
Cost
$10000.00
Formula Used
((Gain − Cost) ÷ Cost) × 100
((Gain − Cost) ÷ Cost) × 100
ROI expresses the profit or loss made on an investment relative to its cost, as a percentage.
A retailer invests $10,000 in a seasonal display and generates $15,000 in incremental revenue. ROI = ((15000 − 10000) ÷ 10000) × 100 = 50%.
Typically 10–20%+ is considered healthy for store projects. Marketing campaigns often aim for 3–5x ROAS.
Basic ROI does not. For multi-year investments, use annualized ROI or IRR.
Yes — a negative ROI means the investment lost money.
Deep-dive guides that explain the math behind this calculator.
Gross margin is the single most-quoted profitability metric in retail. This guide explains the formula, benchmarks by category, and the practical levers that move it.
A practical reference of the 18 retail KPIs that actually move the business — with formulas, benchmarks, and how to use each one.
Most retail Power BI dashboards are too cluttered to be useful. Here is a practical guide to building one that operators actually open every Monday.