Calculate return on investment for any retail project, marketing campaign, or capital purchase.
Total return or revenue generated.
ROI
50.00%
Net Return
$5000.00
Gain
$15000.00
Cost
$10000.00
Formula Used
((Gain − Cost) ÷ Cost) × 100
((Gain − Cost) ÷ Cost) × 100
ROI expresses the profit or loss made on an investment relative to its cost, as a percentage.
A retailer invests $10,000 in a seasonal display and generates $15,000 in incremental revenue. ROI = ((15000 − 10000) ÷ 10000) × 100 = 50%.
Typically 10–20%+ is considered healthy for store projects. Marketing campaigns often aim for 3–5x ROAS.
Basic ROI does not. For multi-year investments, use annualized ROI or IRR.
Yes. A negative ROI means the investment lost money.
Deep-dive guides that explain the math behind this calculator.
How buyers and finance actually work gross margin. The formula, three what-if scenarios, the margin-vs-markup translation, category benchmarks, GMROI, and the seven levers that move margin on purpose.
How retail buyers actually work markup. The formula, three what-if scenarios, category benchmarks, keystone pricing, the markup-to-margin translation, and the levers that keep markup honest against turnover.
The most honest profitability metric in retail. How buyers and category managers actually use GMROI to make cross-category assortment, pricing and open-to-buy decisions.
The cleanest read on how much of every sales dollar you actually keep after paying for the goods. Gross margin drives every downstream financial decision in retail: what to price, what to promote, what to keep on the shelf. This calculator returns the margin percent plus the markup equivalent, cost-as-percent-of-revenue, and the price-to-cost multiplier so operators can translate between the three lenses in one view.
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Set a selling price from cost or reverse-engineer the markup baked into an existing price. Markup is the buyer’s language of pricing (percent added on top of cost), while margin is the finance language (percent kept from revenue). This calculator returns markup percent alongside profit per unit, the margin equivalent, and the price-to-cost multiplier so pricing decisions get made in the right language across both teams.
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Handpicked benchmarks, templates and guides to help you dig deeper.
Five core calculators every buyer, merchandiser and category manager reads together. Open the metric that is behind, and let the others sanity-check it.
Percent of revenue kept after paying for the goods. The anchor number on the retail P&L.
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Percent added on top of cost to reach the selling price. The buyer’s pricing language.
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Gross profit per dollar of average inventory. The honesty check on margin and turnover.
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Units sold as a percent of units received. The leading indicator for markdown timing.
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How many times average inventory sells through in a year. The core inventory KPI.
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