Sell-Through Rate Benchmarks by Industry
Sell-through rate measures the percentage of received inventory sold within a defined window.
Formula: (Units Sold ÷ Units Received) × 100
Apparel
Apparel & Fashion
50–70%
Seasonal, markdown-heavy, fashion cycles
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Grocery
Grocery & Supermarkets
80–95%
High volume, low margin, perishables
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Electronics
Consumer Electronics
60–80%
Tech cycle risk, price-comparable
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Furniture
Home & Furniture
40–60%
Long lead times, bulky inventory
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Beauty
Health & Beauty
55–75%
Trend-sensitive, private label opportunity
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Luxury
Luxury & Jewelry
50–70%
Low velocity, high ticket
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Sporting
Sporting Goods
50–70%
Seasonal, broad SKU base
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Home Improvement
Home Improvement
65–80%
Project-driven, large basket
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Toys
Toys & Games
50–70%
Holiday-concentrated, hit-driven
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Pet
Pet Supplies
60–80%
Subscription growth, consumables
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Auto Parts
Auto Parts & Accessories
45–65%
Long-tail SKUs, fitment data
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Office
Office Supplies
60–80%
B2B mix, commodity-heavy
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Department
Department Stores
50–70%
Broad assortment, mall-based
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Discount
Dollar & Discount Stores
80–92%
High turn, low ticket
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Footwear
Footwear
50–70%
Size matrix complexity, seasonal
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