Sell-Through Rate Benchmarks by Industry
Sell-through rate measures the percentage of received inventory sold within a defined window.
Formula: (Units Sold ÷ Units Received) × 100
Apparel
Apparel & Fashion
50–70%
Seasonal, markdown-heavy, fashion cycles
View details
Grocery
Grocery & Supermarkets
80–95%
High volume, low margin, perishables
View details
Electronics
Consumer Electronics
60–80%
Tech cycle risk, price-comparable
View details
Furniture
Home & Furniture
40–60%
Long lead times, bulky inventory
View details
Beauty
Health & Beauty
55–75%
Trend-sensitive, private label opportunity
View details
Luxury
Luxury & Jewelry
50–70%
Low velocity, high ticket
View details
Sporting
Sporting Goods
50–70%
Seasonal, broad SKU base
View details
Home Improvement
Home Improvement
65–80%
Project-driven, large basket
View details
Toys
Toys & Games
50–70%
Holiday-concentrated, hit-driven
View details
Pet
Pet Supplies
60–80%
Subscription growth, consumables
View details
Auto Parts
Auto Parts & Accessories
45–65%
Long-tail SKUs, fitment data
View details
Office
Office Supplies
60–80%
B2B mix, commodity-heavy
View details
Department
Department Stores
50–70%
Broad assortment, mall-based
View details
Discount
Dollar & Discount Stores
80–92%
High turn, low ticket
View details
Footwear
Footwear
50–70%
Size matrix complexity, seasonal
View details
Source & methodology
Ranges reflect commonly cited industry benchmarks aggregated across public retail-finance sources, category trade publications and operator reports. Treat as directional, not authoritative for your specific business. Compare against your own trend line before drawing conclusions, and validate against a primary source before quoting externally.
Benchmarks last reviewed: 2026-08-10
Explore Sell-Through Rate tools & guides
Calculate, benchmark and improve sell-through rate across your retail operation.