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Gross Margin vs Markup Guide (PDF)
A short PDF guide explaining the difference between gross margin and markup, with a printable conversion chart.
What's inside
- Plain-English definitions of margin and markup
- Side-by-side formulas
- Conversion chart — markup to margin and back
- Four expensive mistakes to avoid
- When to use each metric in practice
The core distinction
Markup is a percentage of cost. Margin is a percentage of selling price. Mixing them is the single most common pricing mistake in retail — and the most expensive.
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