PDF · 12.1 KB · Free
Retail KPI Cheat Sheet
A printable one-page summary of the 12 retail KPIs every store manager and CFO should track.

What's inside
- Conversion Rate — the most leveraged store KPI
- Average Transaction Value and Units per Transaction
- Gross Margin and Markdown Rate benchmarks
- Sell-Through and Stock-to-Sales
- Labor cost percentage targets by format
- Same-store sales and sales per square foot
The Monday review
Great stores review these KPIs every Monday morning in a 30-minute meeting. The cheat sheet gives you the formulas, the benchmark ranges, and a place to write your own targets next to each metric.
Related Calculators
Gross Margin Calculator
The cleanest read on how much of every sales dollar you actually keep after paying for the goods. Gross margin drives every downstream financial decision in retail: what to price, what to promote, what to keep on the shelf. This calculator returns the margin percent plus the markup equivalent, cost-as-percent-of-revenue, and the price-to-cost multiplier so operators can translate between the three lenses in one view.
Sales Target Calculator
Set realistic sales targets by combining traffic, conversion rate and average transaction value.
Productivity Calculator
Measure sales per labor hour, the cleanest single measure of in-store productivity.
Sales Per Employee Calculator
Measure labor productivity by dividing total sales by headcount or FTE.
Related Articles
The Retail KPI Guide: 18 Metrics Every Store Should Track
A practical reference of the 18 retail KPIs that actually move the business, with formulas, benchmarks, and how to use each one.
Read article
Retail Analytics: 10 Metrics Every Store Should Track Weekly
A simple weekly review of these ten metrics separates great stores from average ones. Here is what to track, why, and how to act on it.
Read article
Inventory Management Best Practices: A Modern Operator’s Playbook
Ten inventory management best practices from modern operators, with formulas, benchmarks, and how to actually implement them.
Read article
Explore Related Resources
Handpicked benchmarks, templates and guides to help you dig deeper.