Home Improvement
Home Improvement Gross Margin Benchmark
Gross margin measures the percentage of revenue remaining after subtracting cost of goods sold. This page provides home improvement-specific ranges, drivers, and improvement tactics.
Typical Range
30–38%
Industry Average
34%
Formula
((Revenue − Cost of Goods Sold) ÷ Revenue) × 100
Why this benchmark looks like this in Home Improvement
- Pro-customer mix lowers margin
- Project-driven baskets
Industry context: Project-driven, large basket.
How to improve gross margin in Home Improvement
- Grow installed-services share
- Loyalty programs for repeat pros
Universal drivers
- • Pricing strategy
- • Markdown discipline
- • Vendor cost negotiation
- • Mix shift toward higher-margin SKUs
- • Private label penetration
Gross Margin across other retail industries
Calculate Your Gross Margin
Gross Margin Calculator
Calculate gross margin percentage from revenue and cost. Essential for pricing, profitability analysis, and reporting.
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Markup Calculator
Calculate markup percentage from cost and selling price. Useful for pricing decisions and category planning.
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Markdown Calculator
Calculate markdown percentage and dollar savings for any retail price reduction.
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Deep-Dive Guides
What Is Gross Margin? A Complete Guide for Retailers
Gross margin is the single most-quoted profitability metric in retail. This guide explains the formula, benchmarks by category, and the practical levers that move it.
Gross Margin vs Markup: The Difference Every Retailer Must Know
These two numbers are not the same — and confusing them is the most common pricing mistake in retail. Here is a clear, example-driven breakdown with a conversion chart.